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Our fees won’t get in the way of a successful business relationship
with you.
The problem with ad agencies is that they are paid commission on
the advertising they purchase for you, so your big ad budget translates
into big money for them.
We work differently. We see media as the means to an end - that
end being meaningful results for you, results you can measure (yes,
you really can measure marketing and its top-line impact!). In fact,
for many of our clients, we recommend advertising for only a small
portion of their overall marketing budget.
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Some of the Marketing Metrics that
we suggest for our clients include:
• Cost of acquiring a new customer
• Number of new customers per quarter
• Number of lost customers per quarter
• Number of prospects at all levels of the sales pipeline
• Hours per week spent on business development
Of course, you may have different metrics that are meaningful
to you. We’ll learn what those are when we get a clear understanding
of your performance objectives. Then we’ll put together
a package of services that will create the deliverables you need
to attain the measurable results you want.
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