60 Second Impact

60 Second Impact

May 2006

60 Second Articles

May 2006
60 Seconds of Information Impacting You and Our Fast-Forward Economy

Estimated Reading Time: 60 Seconds

60 Second Articles:

1. When You Don't Want to Be Seen at JC Penney
2. Can't Get a Top Position On Google? Try Suing Them
3. Kids Already Using the Next Big Marketing Tool: Text Messaging
4. Putting on the Pink to Target Another Audience: Victoria's Secret
5. Stir Coffee Without a Spoon: Why Didn't I Think of That?
6. The 60 Second Close: Using the Web To Get Leads

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1. When You Don't Want to Be Seen at JC Penney
� Sometimes a company's image is so embedded in our culture that it's impossible to change it. When JC Penney decided to upscale their ladies wear lines, they knew their challenge would be in attracting new customers who "would never be caught inside a JC Penney."

� It's a marketing dilemma that would have been difficult to solve 10 years ago, but now, with the Internet, retailers are able to experiment online with new merchandise and attract new customers.

� JC Penney's website, www.jcpenney.com, the catalyst for their new clothing lines, allows customers to get acquainted with the "new JC Penney" and shop online without being "caught inside."

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2. Can't Get a Top Position On Google? Try Suing Them
� The Silicon Review ( www.siliconreview.com) reports that KinderStart.com, a Norwalk, CT based web site devoted to information about children, has filed a class action lawsuit, representing the owners of all web sites blacklisted by Google since January 2001.

� The suit claims that Google's secret algorithm of ranking web sites by their importance is defective and unfair, ruining thousands of online businesses that have been dropped, without explanation and without notice, from Google's database.

� Because of the tremendous global traffic that Google brings to web sites, the competition to be visible within the top 20 listings is extremely fierce. As a result, some companies will try to trick Google's formula into giving their web site a better position.

� Google regularly tweaks its search algorithm to weed out such tricksters and when found, drops them from their database.

� KinderStart's lawsuit alleges that Google's policing efforts have penalized web sites that have done nothing wrong. To make matters worse, the suit alleges that the banished sites can't determine how they can restore their standings because the company doesn't explain its actions.

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3. Kids Already Using the Next Big Marketing Tool: Text Messaging
� Commonly accepted by kids in the 12-24 year age group because of its 100% deliverability and ease of use, watch for Text Messaging to rise as the next popular marketing and customer relationship tool in the business world.

� Already kids are being text messaged about concerts and special events. Eventually, radio stations will alert kids when their favorite songs are playing and restaurants will alert customers about menu specials. Imagine getting a "pizza coupon" as a text message, or a text message from your bookstore that a new book by your favorite author has now arrived.

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4. Putting on the Pink to Target Another Audience: Victoria's Secret
� Taking a page from the McDonald's marketing book in attracting a younger generation and getting them "schooled" in McDonald's, Victoria's Secret has recognized that there's a younger customer base with huge purchasing power, although not quite ready for their prime-time provocative lingerie.

� In most of the Victoria's Secret stores, you'll find a store within a store, called Pink. Pink targets this younger crowd, selling casual, easy for parents to approve, loungewear and sleepwear.

� Victoria's Secret realizes the importance and long-term benefits of developing a growing relationship with this young group, knowing they will eventually be graduating into regular Victoria's Secret patrons.

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5. Stir Coffee Without a Spoon: Why Didn't I Think Of That?
� I'm sure this has happened to you -- you pour a hot cup of java into your cup, add cream, and then you can't find anything to stir it with. So you hunt for a spoon. No clean spoons, so you wash one off. No more!

� In another "why didn't I think of that?" idea, you can now purchase a battery operated coffee cup that automatically stirs your coffee. Perfect for that coffee addict. Check out the "Whirl Wind Cup" at http://gadget.brando.com.hk.

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6. The 60 Second Close: Using the Web to Get Leads
� Have you explored optimizing your website to get more traffic and hot leads? Many have, but have found it's too expensive.

� Our methodology is "pay as you go" and you need not spend more than $2000 to get started. In most cases, that will get you to a place to determine if further investment makes sense.

� Call us today to 770-457-3700 to learn more. Call us for free Braves tickets.

Best Wishes
Chris Lambrecht Come visit our website!