60 Second Impact
June 2006
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Contents 60 Second Articles |
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| 60 Second Articles June 2006 60 Seconds of Information Impacting You and Our Fast-Forward Economy Estimated Reading Time: 60 Seconds 60 Second Articles: 1. Mass Media But No Masses: Reaching Your Customers 2. The Greatest "Wow" Event: Rewarding Loyalty With Free Airline Tickets 3. A Moo-ving Experience: PBS Promotes New Series With "Cow-Cams" 4. The 60 Second Close: Grow Your Business, Risk Free ********************* 1. Mass Media But No Masses: Reaching Your Customers � It used to be so easy to reach your target customers. The mass audience had a choice of watching three TV stations, tuning in to five radio stations, and getting their daily news fix from one newspaper. � As a result of the Internet and our 500-plus-channel TV and radio world, the mass audience is no longer a "mass." It is now thousands of smaller groups who are in control of deciding what they want to hear, read, and watch. � With this marketing evolution, the million dollar strategic question a company should be asking is, "Are we following our customers and being present to where they are and what they want, or are we stuck in the mode of traditional mass advertising?" ********************* 2. The Greatest "Wow" Event: Rewarding Loyalty With Free Airline Tickets � Leave it to Mark Cuban, the outrageous and outspoken owner of the NBA's Dallas Mavericks to one-up everybody in the business world by reminding us how important it is to reward customers for their loyalty. � If you were one of the 20,000 fans attending the final home game of the Mavs' season, you got yourself a free roundtrip ticket on American Airlines. � For the Mavericks, it's unbelievable to imagine the huge amount of publicity, goodwill, and buzz that came out of this promotion. For the fans, being rewarded like that is something they will always cherish and never forget. For American Airlines, with an investment of about $1.2 million dollars in the ticket giveaway, this was a powerful and, considering the high cost of media in Dallas, a relatively inexpensive way to introduce their new service out of Dallas's Love Field. Based on the fact that few people fly alone, American is hoping for 20,000 additional passengers to fly with them, who maybe would have never flown with them before. ********************* 3. A Moo-ving Experience: PBS Promotes New Series With "Cow-Cams" � PBS, that quiet "white shirt and tie" listener-supported network, teaches us a great lesson on engaging people in a web site, by introducing their "Moo Tube" (www.mootube.com) that promotes their new upcoming series, "Texas Ranch House." � Three cows have been wired with live streaming video cameras (Cow-Cams) that give you a once-in-a-lifetime 24/7 opportunity to view the (exciting?) daily life of these beautiful bovines. � With the wireless cameras attached to the cows' collars, you get the chance to see activities like chomping grass, flicking flies, mooing, and hanging out at the watering hole. � The PBS press release says, "In the 500-plus-channel world, we believe this is a 'bullish' alternative, especially for those who enjoy grazing, plus, it's a great way to extend the PBS brand to even greener pastures." ********************* 4. The 60 Second Close: Grow Your Business, Risk Free � The economy in and around Atlanta is great. Your business should be reflecting that. � Can you measure the worth of a good lead for your business, or the dollar value of a new customer? � If not, you've got some homework to do. If so, and you're in need of either more leads or new customers, give us a call about our "risk free" methodology of increasing your business. 770-457-3700 Best Wishes Chris Lambrecht |