60 Second Impact
September 2006
| Contents 60 Second Articles |
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| 60 Second Articles September 2006 60 Seconds of Information Impacting You and Our Fast-Forward Economy Estimated Reading Time: 60 Seconds 60 Second Articles: 1. The Katie Couric Marketing Plan: Lessons To Enhance Your Business 2. Good News From Google: Free Business Listing And Coupon On Google Maps 3. Bad News From Google: Google Says Don't Use Google 4. The 60 Second Close: Googling Your Business And Getting Nowhere? 5. Chris' Soapbox: Why You Should Support Your Local Schools ********************* 1. The Katie Couric Marketing Plan: Lessons To Enhance Your Business � As you receive this issue, Katie Couric has already started her reign as the first solo female news anchor on the CBS Evening News. Despite Ms. Couric's huge popularity, CBS executives still felt compelled to get information and research on the public's perception of Ms. Couric and how she would best make the "fit" as a trustworthy communicator of the evening news. � The elements used in marketing Katie Couric from a "perky" to an "authoritative" prime-time newscaster is a blueprint that all companies, in every business category, should explore. They include: - Don't take new markets lightly�your product may be successful in one market, but don't take it for granted that it will be accepted in new, untested markets. - Talk to your marketplace�implement research from buyers and non-buyers on their perceptions about your product/service. - Develop a differentiation�in an over-crowded category, how will your product/service stand out or be packaged from the others? - Be visible�meet and greet your potential customers; make as many friends as possible and tell your story. ********************* 2. Good News From Google: Free Business Listing And Coupon On Google Maps � If your business is not listed on Google Maps, it should be! With more people than ever using the search engines for phone numbers and driving directions rather than the traditional phone books, it's imperative that you list your business with Google Maps. And, it's free. � While you're listing your business, Google also gives you the opportunity to create your own coupon offer, encouraging potential customers to purchase your product and service when they find your listing on the map. Get your absolutely free, business listing and coupon by clicking on Google's Business Center at www.google.com/local/add/login. ********************* 3. Bad News From Google: Google Says Don't Use Google � It's common to hear someone say, "I Googled that company," or "I Googled him or her and got the information I was looking for." In fact, it's so common that the term "Google" is now included in both the Oxford English Dictionary and the Merriam-Webster Dictionary. Google is defined as a verb, meaning "to use the Google search engine to obtain information about a person or a company on the World Wide Web." ( http://m-w.com/dictionary/google) � Despite this huge acceptance, in a classic PR gaffe, Google recently sent out letters to various media companies requesting that they refrain from using the word "Google" as a verb. � The reality is that no one knows how Google is going to police this. Will they install hidden microphones and cameras in your computers to listen in on conversations? Or, will they send the Google police out to issue you a ticket? Stay tuned as Google takes another step towards ruling the world! ********************* 4. The 60 Second Close: Googling Your Business And Getting Nowhere? � Despite the size of your company or the size of your advertising budget, Google gives every business an opportunity to have an Internet presence. � With the competition being extremely cutthroat to get a top 10 listing for a key search phrase that's relevant to your business category, Google offers alternative programs that can get you exposure�Google Maps being just one of them. � If you need help getting exposure on Google, then call us. We can help you get there � now faster than ever! ********************* 5. Chris' Soapbox: Why You Should Support Your Local Public Schools This week, the Wall Street Journal reported on the migration to private schools. More and more people are giving up on public education. Yet, in many areas of the country, it appears that public schools are outperforming private schools in many academic and extracurricular aspects. Public schools, particularly high schools, can no longer rely on tax based funding if they are going to excel. Community leaders must get involved to provide additional funding sources for well-conceived programs beyond those that can be funded within "the budget". A great public high school enhances the community, provides a better sense of community, adds recreational activities for it's citizens, and increases property values. Your support can make a HUGE difference! Best Wishes, Chris Lambrecht Come visit our website! |