60 Second Impact
November 2006
| Contents 60 Second Articles |
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| 60 Second Articles November 2006 60 Seconds of Information Impacting You and Our Fast-Forward Economy Estimated Reading Time: 60 Seconds 60 Second Articles: 1. Helping You Stay Ahead: Adding Live Chat To Your Web Site 2. The Year Of Video Content: Personalizing Your Web Site 3. Can't Stay Away From The Internet? You May Have An Internet Addiction 4. When Real Estate Meets Technology: How Much Is That House Worth? 5. Best Buy: My Personal Experience of Great Customer Service 6. The 60 Second Close: The Power Of A Click ********************* 1. Helping You Stay Ahead: Adding Live Chat To Your Web Site • In the previous issue, we gave you a program that enables you to retrieve your E-mail on your cell phone, at no charge. • In our continuing effort to help you stay ahead in our fast-forward economy, here is a program that adds Live Chat to your web site, at no charge. • The inclusion of Live Chat to your web site gives your potential customers an opportunity to ask questions they may have about your product or service, and get the answers right on the spot. Live Chat adds credibility to your company and also conveys a positive feeling that you provide great "after-the-sale" support. • One more important reason to add Live Chat is simply for differentiation. When all of the web sites in your business category may look the same, just having Live Chat on your web site can be the one differentiating factor in a customer choosing your company's product over another. • Try out Live Chat at www.Volusion.com . ********************* 2. The Year Of Video Content: Personalizing Your Web Site • This year will go down in Internet history as the year when video content became accepted as an integral element for dispensing information and entertainment. Spearheaded by news organizations such as CNN, Fox News, and the big three networks, one can now watch news clips and full-length TV programs on a "when-you-want-to" basis. • The video evolution continued throughout this year as millions of "wannabe" filmmakers worldwide produced their own homemade content clips and uploaded them to various video hosting sites, such as YouTube (www.youtube.com). • So, what does video content mean to your business and how can it help you? You can get a jumpstart on your competition by adding a warm, personal welcome message to visitors of your web site. You can thank them for choosing your site out of the thousands of others, and you can tell them what's in store for them when they explore your site. Visit www.hearingplanet.com for a great example, and then let us help you produce your own video content for your web site. ********************* 3. Can't Stay Away From The Internet? You May Have An Internet Addiction • A recent Stanford University School of Medicine study reports that 14% of Americans could be suffering from Internet Addiction. With all of the positive attributes of the Internet, roughly one out of eight people interviewed in this study said they find it difficult to stay off the Internet for days at a time. • Think you're one out of the eight? You can read more of the study by clicking on http://www.cio.com/blog_view.html?CID=25931. ********************* 4. When Real Estate Meets Technology: How Much Is That House Worth? • Real estate and the Internet is just one of many business examples of a match made in heaven. Buyers and sellers can now get an edge on understanding what's available in the marketplace and at what value, all in real time. • If you want to find out what a house is worth in a specific subdivision, or even on your own street, click on www.Zillow.com. 5. Best Buy: My Personal Experience of Great Customer Service • Recently, we had a break-in here at Intelligent Marketing Solutions, and some computer equipment was stolen, including my flat screen monitor. To get back in business, after filing the police report, I drove over to our local Best Buy store at Perimeter Mall and quickly picked up what I needed. • After hearing my story of why I was shopping, the sales guy knocked off about $125 off the regular price of $625 worth of stuff, without me asking. He said it was just their way of saying sorry for my bad luck. • Do you think that Best Buy will regain that $125 over the next few years with my loyalty? You bet they will. Nice going, Best Buy. 6. The 60 Second Close: The Power Of A Click • Whether it's the TV remote or your computer's mouse, our society now runs on a "give it to me now or I'll click you" model of communication. Facing that mindset, you, as a business, have one shot at getting your message across or risk losing the customer to a competitor. • Whether your sales message is on a billboard or on your web site; whether it's in your print ad or TV spot, we can help you produce and deliver a message that "stops" your potential customer in their tracks. For more information, call us. We can help you get there … now faster than ever! Best Wishes, Chris Lambrecht Come visit our website! |