60 Second Impact
April 2007
| Contents 60 Second Articles |
| |
| 60 Second Articles April 2007 60 Seconds of Information Impacting You and Our Fast-Forward Economy Estimated Reading Time: 60 Seconds 60 Second Articles: 1. It's All Going to Be Inside Your Cell Phone … Including The Hulkster 2. Don't Be Fooled! The Buying Cycle Starts With Mass Media 3. Internet Video Ads Are More Effective Than TV Ads. Where's Your Online Video? 4. The 60 Second Close: Are You On The Same Channel As Your Customers? 5. Challenge the Marketing Guy; win Braves tickets! ************************** 1. It's All Going To Be Inside Your Cell Phone … Including The Hulkster • Using your cell phone too much? Expect to use it even more in the upcoming months as more "new media" services integrate their products into mobile formatting. • Already equipped to be used as an audio and video recorder, your cell phone could eventually become your prime information and entertainment-gathering source, to include live traffic reports, mapping tools ( http://maps.google.com) and business finders. From news to weather to sports, every facet of what you see on TV and what you get on the Internet is being developed for mobile technology. And just when you think you've seen it all, for all closet wrestling fans, you can now download video clips from the various WWE Wrestling events. Fasten your seatbelts; it's only the beginning. ************************** 2. Don't Be Fooled! The Buying Cycle Starts With Mass Media • Among all the gloomy predictions of the death of mass media, comes along a startling study conducted by the National Retail Federation (www.nrf.com) indicating that shoppers are getting sales event information from the mass media, then going online to do their product research, and then doing their final purchase at the retail store level. • According to the study, "Consumers said they were most motivated to begin an online search after viewing advertisements in magazines, newspapers, on TV and from reading." • And what does this mean to the advertiser? It's the ads in mass media, more so than ads online, that trigger people to go online to do their product research, which leads them to make a final purchase. ************************** 3. Internet Video Ads Are More Effective Than TV Ads. Where's Your Online Video? • Get it done now! Get a short video produced about your product and/or service. Get it up on your Web site. On your blog. On your Internet Yellow Page listing. Add it to Google Videos and Yahoo Videos. Upload it to YouTube. Why? Video ads played online have a higher brand awareness and higher recall factor than ads viewed on TV, simply because there's less distraction when viewing an ad on your computer. • The study conducted by MillwardBrown Online says, "The Web offers advertisers less cluttered ad space and access to more attentive users, boosting brand impact compared to on-air television." ( http://www.clickz.com/showPage.html?page=3625352) ************************** 4. The 60 Second Close: Are You On The Same Channel As Your Customers? • Newspaper readership is declining, yet more people are reading the news on the Internet. Music stores are closing down, yet the music industry is thriving on the Internet. Computer stores are shutting their doors, yet computer sales remain steady via the Internet. It's easy to blame the Internet for your sales declines. But who could blame the consumer for choosing a better and more convenient distribution channel to get their information and products? • The question is this -- are you on the same channel as your customers? Is the distribution of your product and/or service readily available online? Is the channel easy to use and easy to understand? If not, the world may be passing you by. Check out your channel. If it's not in sync with where your customers are, then call us. We can help you get there … faster than ever. 5. Challenge the Marketing Guy • Do you have any questions on marketing? We'd be delighted to hear them and do our best to answer them in the next newsletter. • The best question will win Braves tickets for four, Wednesday, April 18 vs. the Cubbies. Best Wishes, Chris Lambrecht Come visit our website! |