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60 Second Articles
June 2007
60 Seconds of Information Impacting You and Our Fast-Forward Economy
Estimated Reading Time: 60 Seconds
60 Second Articles:
1. Google Maps Evolve With New Features To Attract Customers To Your Business
2. Marketing A Soft Drink To Those Who are Indecisive And Non-Committed
3. Upgrading Your Business From Good To Great Means Millions More In Sales
4. The 60 Second Close: It's The Small Things That Can Make You Great
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1. Google Maps Evolve With New Features To Attract More Customers To Your Business
•
Google Maps is no longer the mapping and driving directions tool that
it used to be. Over the past few months it has evolved into a one-stop
shop for information to help you attract more customers to your
business. New features include the ability to add your own descriptive
copy and insert photos, logos, coupon offers and videos about your
business.
• Google Maps is an incredibly easy way to market
your business to the millions who search online using Google Maps. Take
advantage of these listing enhancements by going to "My Maps" at:
http://maps.google.com.
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2. Marketing A Soft Drink To Those Who Are Indecisive And Non-Committed
•
Think about how often you've asked a guest which soft drink they would
like to have and the response is "Anything" or "Whatever"? For those
folks who are indecisive, now there's a soft drink made especially for
them.
• A Singapore beverage company called "Out of the Box" has
launched two complementary brands of soft drinks for the non-committal
drinking crowd --one called "Anything" and the other called "Whatever."
• Considered a novel approach to launching a new product, in
its simplest and purest form, this truly gives the target audience
exactly what they want.
• Are there any other responses in
your normal conversations that may produce a thought-starter for a new
product or service for you? And isn't this how mystery trips started in
the travel industry when people said, "Send me anywhere?" Read more at:
www.springwise.com.
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3. Upgrading Your Business From Good To Great Means Millions More In Sales
•
Too often we believe that because "it's working," there's no need to
fiddle with it. And, too often we believe that because "everyone's
doing it," then that must be the right way and only way to do it. When
this mindset occurs, it's the great companies that realize it's time to
tear down the model and determine if there might possibly be a better
way to reconstruct it.
• The great businesses are the ones
that challenge tradition; the ones constantly developing new ideas and
new ways to wow their customers. The great businesses realize that in
today's volatile economy, being good just isn't good enough, especially
when customers are always seeking out the best products and services
they can get.
• As a result, if customers don't consider you to be the best, then you're not going to get the major share of their business.
•
Within your own business category, you have a choice to be good or
great. We hope you'll choose to be great. The financial rewards that
come with being great can mean millions more in revenues than the good
companies that just show up and open their doors for business each
morning.
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4. The 60 Second Close: It's The Small Things That Make Greatness
•
Most companies will never be able to make the jump from good to
greatness because they're always looking for the big "home run" to get
them there.
• The fact is that greatness comes not from hitting
home runs, but from the implementation of easy singles and doubles –-
the small things that make an impact and a difference to your customers.
•
>From easy access to upper management for customer feedback, thank you
cards for customers and even employee incentives to make work more
enjoyable, the list of ways to help get your company to reach the
heights of greatness in the eyes of your customers is endless.
• Are you interested taking the jump up to greatness? If so, then call us today 770-457-3700 or email me at
chrisl@intellmkt.com. We can help you get from good to great … faster than ever.
Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions
www.intellmkt.com
Come visit our website!
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