60 Second Impact
August 2007
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60 Second
Articles Chris Lambrecht's 60 Second Impact 60 Seconds of Information Impacting You and Our Fast-Forward Economy August 2007 - Estimated Reading Time: <60 Seconds Per Article 60 Second Articles:
************************** 1. The True Meaning Of Marketing And Are You Doing It? • The most simplified meaning of marketing? It's the art of inviting! Do you have "invitations" in place that invite your target customers to your special events? • Without an appealing "invitation" to a series of events or sales promotions that benefit your potential customers, you allow them to roam and possibly give their business to (yikes!) your competition. ************************** 2. It Didn't Work Before So, Let's Do It Again: The Gap And More Celebrities • Once the most popular retailer the baby boomer generation shopped at, the Gap has, over the past five years, experienced a slow and excruciating decline in sales. Numerous name brand CEO's have come in trying to inject their marketing magic, yet all have failed, even when the symptoms of the Gap's decline –- fashion malaise, high-priced, low quality merchandise -- are so obvious to all. • Over these past years of sliding sales, the Gap has used celebrity endorsements as their advertising strategy in an attempt to "connect" with its target audience. That strategy didn't work. • In a classic case of "advertising stubbornness," –- it didn't work before, so maybe it will work this time -- the Gap is now introducing yet another new army of 12 (yes 12!) celebrities to be featured in a black and white print campaign to help pull up those sagging sales. Lots of luck! ************************** 3. Can't Get A Top Position In Google? A Blog Can Help You Get There • One of the challenges that face a lot companies in their attempts to get a top position in Google's directory is "arranging for" legitimate links to flow into and out from their corporate Web site. This linking structure is called Internal and External Links. • By developing a simple Blog using Wordpress -- www.wordpress.com -- that links to your corporate Web site, you've got an easy way to accomplish the linking structure that Google's Spider is looking for. And there's a bonus in it as Google is now indexing Blogs faster than ever. The result is that your Web site and your Blog together could now have a much better chance of being listed on Google's first page. ************************** 4. The 60-Second Close: Your 99 Day Forecast • With about 99 days to go until we meet the holiday shopping season, now is a critical time to look at your business. Do you have a plan in place? What do you need to do that's different? How do you reach your customers now, especially when they're spending less time watching TV or reading the newspaper? There are a thousand key marketing and operational areas to look at. • Need help? Call us at 770-457-3700. We can help you get there … faster than ever. ************************** 5. Save on Healthcare Costs for Your Company • This morning I listened to a fascinating presentation about health insurance. That, alone, is incredible, since most of us feel rather helpless concerning healthcare costs. Victoria Braden discussed various benefit strategies that are working for her clients, companies consisting of 50 or more employees. • Among other things, Victoria's company teaches their clients how to handle their employees' behavior to reduce healthcare costs for both the employees and the company. • Three of Victoria's clients have recently saved over $100,000 in one year by following these strategies. • To learn more, visit www.bradenbenefits.com • If you know someone that runs a company with 50 or more employees, pass this newsletter on to them. They will thank you. ************************** 6. We're off to Panama • Our offices will be closed from August 20 through September 4 for an extended trip to Panama and Costa Rica for birding and a family wedding. • Jim Loser, are creative director, will be handling all emergencies during that time. You can reach Jim at jim@engagevision.com Best Wishes, Chris Lambrecht Intelligent Marketing Solutions Come visit our website! |