60 Second Impact
November 2007
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60 Second Articles |
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| 60 Second Articles
Chris Lambrecht's 60 Second Impact 60 Seconds of Information Impacting You and Our Fast-Forward Economy November 2007 - Estimated Reading Time: 60 Seconds 60 Second Articles:
************************** 1. Just When You Thought You Saw It All: Your Cell Phone As A Projector • Still amazed at everything you can do with a cell phone especially Apple's iPhone? Then get ready for this big techno-enhancement that will be available on Motorola cell phones next year: It's a cell phone with a built-in projector. • Rather than watching, or squinting to watch a video on your 3 inch cell phone screen, you'll be able to project that video onto the nearest wall and enjoy it in a high-resolution, TV screen-size format. • You'll be able to project movies and pictures wherever you go. Imagine seeing groups of people setting up their own on-the-go mini movie theaters. • And imagine it as the ultimate elevator statement for your business. Someone asks you what you do, and to help explain your product and service, you just pull out your cell phone and project your company's video or TV commercial on the closest wall. ************************** 2. Always Wanted To Go To Berkeley? Now You Can Without Leaving Home • When one thinks of the University of California at Berkeley what usually comes to mind is the university's participation in free speech and anti-war movements. Now, the university is engaged in a new revolution: embracing the Internet to provide free courses online. • The university has its own YouTube Channel at http://www.youtube.com/ucberkel ************************** 3. Is Your Web Site Out Of Date? Five Easy Makeover Ingredients • Just as you update your wardrobe to reflect your personality and tastes, your Web site should be given the same kind of consideration. An out-of-date Web site can reflect your company's philosophy and speed to make changes. Much like the first impression one gets from the cover of a magazine, or a billboard on the side of a highway, your Web site, is a pure reflection of your company. • The need to update your Web site takes on additional urgency as your potential customers become more and more Internet savvy, and can clearly recognize a Web site that has not been upgraded for years. • Here are five "makeover ingredients" to consider so your Web site doesn't have that "same old, same old" look: 1. Add video to your site that features your latest TV commercial, product demonstration, customer testimonial or even a short welcome message from the president of the company. 2. Add a live chat program from http://www.websitealive.com. 3. Add a Facebook site at http://www.Facebook.com and link it back to your home page. 4. Offer a White Paper to help capture the names and e-mail addresses of your site's visitors. 5. Feature a customer questionnaire form right on your Web page from http://www.wufoo.com ************************** 4. The 60 Second Close: Review Your Strategy Now • It can be a little intimidating to venture out into the new media frontier, especially with so many options to choose from and the arduous task of separating the hype from the fact. • The one truth that continues to be evident is that viewing, listening and reading habits have changed, and your target audience might not be as easy to find this year as in previous years. This means you might need a completely new strategy to find your potential customers. • Why not give us a call to discuss. We're here when you're ready. Just call (770) 457-3700 or drop me a line at chrisl@intellmkt.com Best Wishes, Chris Lambrecht Intelligent Marketing Solutions Come visit our website! |
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