60 Second Impact
January 2008
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60 Second Articles |
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| 60 Second Articles
Chris Lambrecht's 60 Second Impact 60 Seconds of Information Impacting You and Our Fast-Forward Economy January 2008 - Estimated Reading Time: 60 Seconds 60 Second Articles:
************************** 1. Sam's Club Selling Search Engine Optimization As A Retail Product • The science of getting the best possible position on the various search engine directories, called Search Engine Optimization (SEO), has now gone retail. Sam's Club (http://www.samsbiz.com) is selling Web site development and SEO packages to help its customers get an Internet presence. • Although this sounds a bit bizarre, Sam's might have found a mainstream audience with a need to have it Web sites professionally developed and submitted to the various search engine directories. ************************** 2. Avoiding Similarity: Re-Thinking Your Core Business Strategy For 2008 • It's easy to get caught up in a mentality of similarity which one finds the landscape populated with similar companies selling similar products at similar prices to similar people. And, with companies getting caught up in the sometimes needless "me-too" technology tactics, we offer you seven critical questions to help you re-center and re-think the foundation of your business, where it's been and where it's going in 2008. 1. What do your customers or clients need that makes them purchase your product/service? 2. Based on their needs, is there a related product/service that you could also offer, whether it be a different size, different type, different color or different bundle? 3. How does your product/service differ from those who are offering a similar service/product? 4. How does the environment in which you are offering your product/service differ from others? 5. How will you best nurture your current customers or clients, and where will you go to find new ones? 6. What will you do to give your customers or clients something to talk about and thus remember you distinctly from your competitors? 7. What is your strategy to be great? ************************** 3. Start Your Year Out Right, the $500 Marketing Plan. • My friends say I'm crazy to make this offer, but it's something I've thought about doing for some time now. • Here's the deal. I'll spend one day working on your business and then give you a summary of the things you need to change with respect to marketing. • The catch? There is none, but you must contact me by January 31. Your total cost is $500, paid upon receiving your summary. Contact me today at chrisl@intellmkt.com. Best Wishes, Chris Lambrecht Intelligent Marketing Solutions Member IMC, Georgia Chapter http://www.imcgeorgia.org 
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