60 Second Impact
February 2008
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60 Second Articles |
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| 60 Second Articles
Chris Lambrecht's 60 Second Impact 60 Seconds of Information Impacting You and Our Fast-Forward Economy February 2008 - Estimated Reading Time: 60 Seconds 60 Second Articles:
************************** 1. Are We In A Recession And Should It Really Matter? • Too many companies will get caught up in the "we're in a recession" panic mode and commence with cutbacks that will affect product quality and customer service. Those companies that play this game will ultimately lose customers –- who will never come back to them when the economy becomes vibrant again. • Our recommendation is to stand up and fight this recessional mindset. Maintain your clear vision, sharpen your skills to create true customer loyalty and remain "unstoppable." Create experiences that your customers will always remember. Do it faster and better. Why? Because it's your customers that will decide the fate of your company, not the economy. • If your employees don't want to be accountable because of the economy, call us, I think we can help change their perspective. ************************** 2. The Best Example Of Social Media: BigThink.com For Big Ideas • BigThink.com (www.BigThink.com) is one of the best examples of the power of social media. BigThink.com brings together people, like you, who have big ideas and want to share them with other "big thinkers." It's a community of people with ideas in various categories. • Got a big idea you want to share or want to comment on an existing big idea? BigThink.com gives you an opportunity to introduce your big idea to the world and become part of a network of other big thinkers. ************************** 3. Is There A "Best" Time To Send Out Your Email Campaign? • According to BizReport.com, the best time to send out your email marketing campaign is in the morning. Email messages sent at 9 a.m. had a 15 percent higher click-through rate than those sent out at 4 p.m. In addition, those 9 a.m. email messages had nearly 10 percent better click-through rate than messages sent out at noon. • We've experimented with this, and have improved our open rates by about 10%, so we can verify the effectiveness of this tactic. ************************** 4. The 60 Second Close: The Faster And The Better • Have you ever heard anyone say that they "want it slow"? People seem to want everything faster … and better. While there is a market for those who want it faster, there's also a market for those who want it better. Netflix thrives on those two elements. • What about your company? What can you offer that's faster and better? Is it a current product or service or can something be developed that's "premium"? • If it's time for a change that enables you to keep pace with your customers and give them what they are looking for, then give us a call at 770-457-3700. Best Wishes, Chris Lambrecht Intelligent Marketing Solutions Member IMC, Georgia Chapter http://www.imcgeorgia.org 
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